Thu, 29 Aug 2002 15:59:02 GMT

When Spamming your customers is acceptable….why PR people gets LOADS of spam
OK I lied, spam is never acceptable. But I have had the most amazing e-mail exchange with one of my suppliers. The supplier in question (I am in two minds about naming them) spams me semi-regularly.

I got sick of it and sent them an e-mail informing them that as we are a customer I don’t appreciate my company receiving three or four spams ata time pushing their services (that we already pay for). The response I got left me speechless…

>”I am sorry for your inconvenience with our email solicitation. I
> will speak with our CEO about your issue, but am not sure that it can easily
> be stopped. You see, this isn’t a email list driven campaign, where we can
> simply take a name/address off of a list. This campaign basically captures
> press releases that are issued on the internet, and attaches itself to the
> release and sends our message back to the sending Party. As such, I’m not
> sure that we can identify in advance of who is or is not a Client and stop
> the process.”

So I e-mailed him back saying that wasn’t acceptable, then I got this priceless reply:

>”Tom: I completely understand! It’s just that with this kind of novel
>approach to soliciting new Clients, am just not sure that I can easily stop
>the monster that we have created. When we usually grab things off the
>Internet, I’m not sure that we can program the spider to differentiate
>between who is or isn’t a Client.”

Can you believe they are this open about spam? My most recent e-mail has informed him that if I recieve one more piece of unsolicited e-mail from him I will be reporting them to SpamCop. Unbelievable, but it explains why putting your e-mail on a press release/web site/ newsletter is a recipe for spam of the e-mail kind. Want to know the culprit?

On a related matter check out spamgourmet for some disposable e-mail addresses and it seems fax.com has been hit with a $2.2 trillion lawsuit for junk faxes.