PR not getting more credible with the media
According to a new survey from Bennett & Company forty three percent of journalists do not believe PR is becoming more credible. Twenty eight percent think PR is becoming more credible. The findings are part of Bennett & Company’s latest annual media survey.
Other interesting findings: forty four percent of respondents rely on PR firms for 11-30 per cent of their story information and forty seven percent of media chose e-mail as their preferred communication mechanism.
More information on the survey is available here.
Murphy's Law 