Day: August 16, 2002

Edelman: To advertise or not to advertise (Update)
Following on from their story on Edelman’s decision to celebrate their 50th Anniversary by taking out an advertising section in Ad Age, O’Dwyer’s are running a poll. Currently 78% of readers are against the idea. [More]

PR and Blogging
Good article on the PRSA web site talking about PR and blogging. It’s written by the folks at Trylon Communications and includes a real-world example 🙂

Finding PR blogs
There are a tiny number of PR-specific blogs on the Internet. Along with myself and Phil Gomes, I have found another, Kevin Dugan’s “Strategic Public Relations“. If you know of any other ‘PR Blogs’ let me know!

The media (still) don’t get the Internet

Deborah Branscum’s blog is back on-line following her move to Sweden and she points to Scott Rosenberg’s excellent piece in Salon on how the large media conglomerates are still struggling to understand the Internet and the changes it has introduced. There are some parallel lessons for the PR business. Rosenberg in the course of the piece reviews David Weinberger’s latest book which details the Internet’s change in human behaviour and John Motavalli’s look at how the Internet affected Time Warner and others.

There’s a great illustrative quote from AOL’s David Colburn to Time Warner’s CFO Richard Bressler, in response to Bressler’s question on what advertising pop-up’s were (in December 2000! post merger!) from Motavalli’s book: “Rich, why don’t you invest $21.95 in an AOL subscription and consider it due diligence.”