Murphy's Law

Tom Murphy

Mon, 22 Jul 2002 12:29:54 GMT

Please: Patronize me, I’m a client….

OK, I have worked both sides of the PR divide, I’ve been the consultant and I’ve been the in-house PR (and am presently). From a professional point of view there are significant pros and cons of both roles and I believe that if possible PR people should try both roles so they have an understanding of the different pressures and challenges.

I came across an article today that has made my blood boil. The PR agency-client relationship, probably more than any other in the marketing discipline, relies on a close working partnership. The business world moves quickly and it’s essential that both the agency and the in-house people are comfortable with each other and confident that each is doing their jobs.

This ‘article’ (and I use that word in the loosest possible sense) is one of the most patronizing and ridiculous ‘how to’ articles I have ever read – and I’ve read a few. It throws out the ‘partnership’ ideal and instead propogates the theory that the in-house drone is an inferior being that should ‘do as they are told’.

To quote Mr. Paul J. Krupin:
“If there’s something you don’t understand, ask about it. Do you want to know why they chose a certain news angle, page format, word limit, or media list? Ask. Politely.”

Maybe I am coming at this from the wrong angle, maybe I have overdosed on spam, your can read “Super Client! Getting the Most Out of Your Publicist” here.

Let me know your thoughts, I think its absolute trash….but am open to contradiction!

Written by Tom Murphy

July 22, 2002 at 1:29 pm

Posted in General

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