Day: August 26, 2008

When I talk to PR people about social media, the one thing that rarely comes up is Search Engine Optimization.  Now I agree that search engines are very Web 1.0, but they’re still the number one pathway around the Internet.  If you’re managing online reputation you better understand search engines.  Lee Odden offers some thoughts on the subject.

 

Following Jason Calacanis’ post that you don’t need a PR firm (sigh)… Dave Fleet offers an interesting retort and points out what you should all know. Public Relations is about a hell of a lot more than media relations!

 

US journalist Rafe Needleman is now offering tips/guidelines/pet hates for PR people to consider prior to a pitch.

 

Newsgator is hosting a free recorded webinar with Shel Holtz on the topic of how you ensure your audiences are getting the right message.  It’s being published on August 28th and it will cover how social media is changing corporate communications and real world examples of companies using social media. You can sign up here.

 

Twitter certainly hasn’t hit the "trough of disillusionment" (yet).  Chris Brogan offers 50 ideas for using Twitter for business. [Hat tip: Neville]

In this era of camera phones, small video recorders (and in this case a TV camera), we’re seeing more and more “exposés” of PR handlers before and after media interviews.

As I’ve said before, in my experience this video isn’t a typical media engagement and perhaps videos such as this will change the engagement model.  One thing is for sure, while you can understand their desire to ensure their “client” is properly represented I don’t think this reflects well on those involved. [Greenhouse warning :-)]

In this new era of always-on, we all need to think about the image we portray online and offline.

Would you like to be on YouTube? 🙂