Murphy's Law

Tom Murphy

Archive for January 2008

No more excuses for not using RSS…

NewsGator has announced that they are releasing their FeedDemon (Windows Desktop), NetNewsWire (Macs) NewsGator Inbox products free of charge.

I’m a long time FeedDemon user and these are fantastic products for using RSS – which let’s not forget is a fantastic time saver.

Neville Hobson posted about how he uses NewsGator last week.

Do yourself a favour and go to the NewsGator site.

Award-winning RSS readers are now FREE!

Written by Tom Murphy

January 9, 2008 at 11:00 pm

Posted in General

Twitter this… Good content is worth the time.

I have an issue.  That issue is time.

Like you I’m busy.

This week I’ve been thinking about the hassles of keeping up with all this online stuff.  Even with the wonders of RSS…

Then I made my fatal error… I decided that after deriding Twitter for a year I’d start to delve a little deeper. [Apologies to Paull, Susan, Kevin and Alice who replied to my random Twitters (I can’t use the Twe*t word… I must feign cool uncoolnees) I didn’t discover that they had replied via Twitter until Monday – some 286 days after they hit the return key. Sorry about that.

I’ll write about my Twitter experience at a later date – it’s an experiment in progress.

Anyway, that was a rather rambling introduction to say that I just spent a very enjoyable thirty minutes watching a good old grumpy discussion among journalists about the changes taking place around us.  `image

I mean this in the nicest possible way. I’m grumpy. I like being grumpy.

It was a recent edition John C. Dvorak’s videocast "CrankyGeeks" and includes  John Markoff and Gregg Zachary from the New York Times and Sebastian Rupley from PC Magazine. [Thanks to Mr. Holtz

It’s excellent, interesting and intelligent – even if there are glimpses of naïveté (if you’ve worked in PR for more than 4-5 weeks you’ll spot it) – I don’t necessarily agree with all their views, but what did hit home was that as time is fast becoming your most valuable asset, you’ll invest it where you’ll get a return.

Not a bad (if obvious) thing to remember as a communicator.

Anyhow, watch it. It’s good.

 

Written by Tom Murphy

January 8, 2008 at 10:34 pm

Posted in General

'Tis the time for lists

I realize I’m probably coming to this late but PR Week has published its Book of Lists for 2007.

You can read it online here or download a PDF version here.

 

5 corporate blogs that built buzz

1 http://direct2dell.com/one2one/default.aspx
Dell continues its return from online comms purgatory in the second year of its Direct2Dell blog. The posts are a mix of promotional and troubleshooting advice, perfect for the customers who love the products, but hated their customer service for so long.

2 http://www.jnjbtw.com/
J&J’s blog reached a high point when Ray Jordan, VP of public affairs and corporate communications, honestly explained why the company was engaging in a reputation-threatening lawsuit against the American Red Cross.

3 http://stonyfield.typepad.com/babybabble/
The StonyField Farm Baby Babble blog is a perfect example of company as content producer. This blog is solely dedicated to providing information about rearing children. As such, visitors will instinctively think of the company as an expert on child health.

4 http://1000words.kodak.com/
Yes, yes – a picture is worth a thousand words. And a blog that ties closely to Kodak’s goals is worth a million. Giving staffers a photo blog – even if they’re not the greatest snapshots in the world – is a simple way to boost employee passion and humanize the company.

5 http://www.zillowblog.com/
Zillow’s blog manages to accomplish great synchronicity between promoting the Zillow product and providing valuable information. The service that Zillow, a provider of online real-estate services, can provide through its blog is very important, considering the uncertainty and lack of sensible information in today’s real-estate market.

Written by Tom Murphy

January 3, 2008 at 7:48 am

Posted in General

Kick off the New Year

 http://images.video.msn.com/flash/soapbox1_1.swf
Video: A Few Good Creative Men

An amusing take on the struggle of the poor Advertising creative…

Via the "Truth Well Told" blog.

Written by Tom Murphy

January 2, 2008 at 4:19 pm

Posted in General