Murphy's Law

Tom Murphy

Archive for December 2006

Something old, something new and something new and something old….

Stuart Bruce has a great example, albeit not typically representative of your standard PR campaign, of why the combination of “new” and “old” media continues to offer the most potent mix in most fields of communication. The sceptic in me still wonders if it’s a marketing trick, but evidence points to the contrary.  It’s also interesting that the combination of billboard and the MySpace site has seen the story picked up in the national press.

On a completely seperate topic, there’s a great example of how the online world can provide a really useful resource.  Following on from Michael Kemper’s selection of the five best PR books, Constantin, Kami and the rest of the online PR crew have pulled together a site where you can suggest and vote for your favourite PR book.  If you are interested in some professional reading material – it’s not a bad place to start. 

Finally Trevor Cook has an interesting post on one of the challenges of the free world of online media – a lack of regulation means that organizations can use online sites to bypass local legal restrictions. A new challenge for traditional regulation – I wouldn’t hold your breath for the solution.

 

Written by Tom Murphy

December 11, 2006 at 9:16 am

Posted in General

One small step…

We all get caught up in our day-to-day lives  We’re stressed, under pressure, running around to meet deadlines. Sometimes it’s not a bad idea to sit back and take a breath.

I had an opportunity yesterday to do just that on what was an incredibly busy day – probably the most busy day of the year so far.

The Irish business launch of Windows Vista, 2007 Microsoft Office and Exchange 2007 took place at Croke Park in Dublin yesterday.  Obviously from a professional perspective it represented the culmination of an incredibly intense period of planning and preparation. That’s before you throw in media and community activities around the event.

The keynote speaker for the launch was Neil Amstrong, the first man to walk on the surface of the moon.

Given that I have never been one to get overly excited about space travel, rockets, magnetic fields, solar flares or turbines, I doubted it would have an impact on me - but it did.

Standing and listening to him talk with a group of 10 and 11 year old school kids in private (this wasn’t a PR stunt) I was blown away by his life experiences.  Seeing his achievements through the excitement and wonder of the kids had a major impact on me. 

When you stop and think about what they achieved – at a time when their only computer had 4K memory – it’s a staggering tale of bravery, intelligence and ingenuity.

It made me stop and think.  Now that’s not a bad thing to do once in a time. 

Then it was back to work…. 

 

Written by Tom Murphy

December 6, 2006 at 2:56 pm

Posted in General

Global mortification

Let me just say I’m glad it’s over and after all it has raised money for a good cause.  I will never miss a shave in the morning again…

Written by Tom Murphy

December 3, 2006 at 10:16 pm

Posted in General

Oh Dear…

Written by Tom Murphy

December 3, 2006 at 10:12 pm

Posted in General