If you’re going to the trouble of building a blog then it makes sense to maximize its potential.
Problogger (“Tips and Advice on Blogging for Dollars”) has a whole range of links to advice on promoting your blog from search engine optimization to “viral” promotion.
Footnote:
Thanks to BL Ochman for the link.
Wayne Hulbert has a well written post on Public Relations and blogs which looks at the benefits of blogs and in particular the PR benefits to organizations struggling to get column inches.
“Businesses seeking a public relations vehicle, that provides numerous additional benefits, should consider adding a blog component to their website. The authentic and personalized blog voice is a natural fit for any public relations effort.
A rapidly growing number of journalists and editors are reading blogs on a daily basis. It�s becoming imperative that a company start a blog to keep up with that trend. Thanks to the addition of an RSS feed, a blog�s updated post can be on a journalist�s computer in seconds.”
There is now a huge number of these well written articles online and if you’re interested in blogging there is now no excuse.
If you’re a regular reader of this old blog then you’ll have seen these articles posted regularly. You’ll also be aware that while I’m a passionate advocate of blogging and a believer that blogs help corporate communications, I am also a pragmatist.
Blogs don’t turn poor communications, business models or products into winners. Blogs offer an alternative means of reaching out to your audience. They are useful for promoting conversations and showing a different side to your firm. They do not, however, signal the end of Public Relations as we know it.
You see the emperor actually has no clothes. He just thinks he has 🙂
Footnote:
Thanks to Steve Rubel for the link and congratulations to Steve who got married yesterday to Lisa.
Murphy's Law 