Trevor Cook, our most pre-eminent antipodean PR blogger and one of the brains behind the Global PR Blog Week, has written a great, common sense article, which was published in AFR’s Boss magazine, on corporate blogging.
It’s available as a PDF here.
“Corporate blogging may prove to be too hard for many organizations. Still, you can’t help thinking that the benefits on offer are large enought to convince some at least to try and relinquish a little control.”
Murphy's Law 