Just found a new PR blog called The Bach Door written by Pete Shinbach.
Pete has an excellent posting on the perception that many PR people are dragging their feet adopting new technologies (as they always have). He makes the valid point that when these media start delivering obvious benefits they will be adopted, just as Internet access, e-mail and fax were eventually widely adopted.
“True, there are some agencies and specialists who have readily adopted new online services, like blogs, and are doing quite well using them to generate new business, create valuable client services and, ‘less we forget, ringing their own cash registers. These folks don’t need convincing nor will they probably step out and publicly discuss their online services: services which give them very definite competitive advantages. But for most PR specialists, such early adopting just isn’t their to-do list. For them, it’s like they say in Missouri: show me.”
Footnote:
Thanks to the ever vigilant Constantin Basturea for the link.
Murphy's Law 