It's time to fire your client when…

Colin McKay provides some pointers to when you should resign the account….

  • A 60 Minutes crew is sitting in their office – and you didn’t invite them.
  • You just can’t get over the internal motivational video – the CFO and CMO covering Whitesnake’s “Here I go again.”
  • Whenever you use the word “media,” the aged founder starts chattering about Marshall McLuhan and acid.
  • The client asks “Can you get us PR but also keep us way under the radar? Thanks.”