A new Internet research report contradicts a popular Internet theory that the media is becoming less influential. According to the report the media remains one of the most reliable sources of online information for consumers everywhere.
That’s one finding in a fantastic new report from the University of Southern California:
“The Digital Future Report: Surveying the Digital Future” (PDF)
Its the fourth year the report, which includes interviews with 2,000 households on their use of the Internet, has been published and it makes for fascinating reading.
They found that 74.4% of respondents say that information on established media Web sites is reliable and accurate.
Interestingly, the survey also found that the number of users who believe that overall information on the Internet is reliable and accurate has declined. 40% of users believe that only half the information on the Internet is reliable.
The report includes a wealth of relevant statistics on Internet usage and behavior. It estimates that 70.2% of Americans now use e-mail and 62.3% of those users check e-mail at least twice a day.
This is a strongly recommended download!
Footnote:
- Thanks to MarketingSherpa for the link.
- The report was supported by the foundation and corporate partners of the USC Annenberg School Center for the Digital Future. They deserve a mention! Accenture, Hewlett-Packard, Microsoft, National Cancer Institute, SBC, Sony, Time Warner Companies and Verizon.
Murphy's Law 