Jim Horton’s beginners guide to Media Relations which I mentioned earlier in the week includes a quote from Wal-Mart on the folly of their policy of exclusively focusing on communicating with customers directly while not engaging with the media.
So it was with some interest I spotted a story in Silicon Valley Business Journal on Wal-Mart launching a PR offensive.
Only one problem. The “PR Offensive” is in fact an advertising campaign….
Murphy's Law 