Jim Horton is the original purveyor of online aggregated PR content. Along with his blog, he maintains the ever-popular Online Public Relations directory and regularly shares his knowledge on a whole host of PR areas. He’s recently penned a six-page introduction to media relations (PDF). As always, it’s worth a read regardless of your experience or area of practice.
“Any PR practitioner who has worked with reporters knows how difficult it is reach them. Some reporters never come to a phone or answer e-mail. So, why contact reporters at all? Increasingly, practitioners aren�t. They employ an amorphous group of communications skills and techniques in areas such as corporate communications or marketing communications or investor relations or employee communications. Handling reporters is often consigned to media relations specialists. But failure to work with reporters can hurt a company, as Wal-Mart learned.”
USA Today re-publishes an article on how PR can provide marketing support for entrepreneurial firms.
The Globe and Mail looks at how the NHL is beating the players with PR…
“The players also are competing against a formidable public-relations machine. In addition to using the league’s staff, commissioner Gary Bettman has retained New York powerhouse Howard Rubenstein.”
Robert A. Kelly has an article on how PR is still a mystery to some people. I’d estimate it’s a mystery to most…
Askmen.com has an article on a career in Public Relations. They summarize as follows:
Upside:
- Not a routine
- You get exposure
- Adrenaline Rush
Downside:
- Long hourse
- No social life
Alice Marshall tackles a story from Infocom on how to avoid being seen as a flack. She points out that she is a flack 🙂
Murphy's Law 