RSS is a fantastic technology that has the potential to save a lot of time, particularly for PR people who need to monitor multiple news sources whether they are magazines, newspapers blogs or a combination. However RSS is still in its early stages and it’s still not widely understood outside of technical and weblog circles. (In fact you could argue it’s not widely appreciated in the technical community at this point either).
Dee Rambeau has a weblog on business communication and he points to a very interesting piece from Robin Good on some sample applications for RSS.
Rok Hrastnik: The number one problem RSS publishers are facing is the lack of knowledge about RSS. What in your mind are the best ways to present RSS to your existing subscribers and get them to start using it, and of course “subscribe” to their feed?
I think that the best way to expose RSS to new users is by way of providing them with something that they have not seen before, that is highly useful for them, and that they could not do without.
So what you do is to create RSS newsfeeds on highly specialized topics and you promote and make these feeds accessible from as many news aggregators, distributors and syndicators as possible.
The more your RSS newsfeed is a specialized information channel on a specific topic the more readers can appreciate its uniqueness and value. The more this is just another channel for distributing your rants the more confusion and the less appreciation you will get.
Murphy's Law 