It seems unlikely that writing, hosting or contributing to a blog will make you rich. There are some limited revenue opportunities from advertising and no doubt we’ll eventually see a new generation of professional bloggers, but it’s not going to generate another gold rush.
However, there seem to be a growing number of indirect revenue opportunities, even for PR.
Steve Rubel’s firm Cooper Katz has picked up a new client as a direct result of his blogging efforts.
In a story in PR Week, it appears that PubSub were impressed with Rubel through his blog and a subsequent meeting with him at the BlogOn conference.
So congratulations to Steve. A good news story, that illustrates that while the potential of direct cash for blogging is limited, there are definitely indirect business opportunities.
Footnote:
- Thanks to Keith O’Brien over at PR Week for the PubSub news.
- I see a new Blog awards competition has been launched. The BOBs (Best of Blogs) are being run by Deutsche Welle, a German broadcaster. (Thanks to Neville Hobson for the link)
Murphy's Law 