It’s not all bad news for Google. Research just published by the Pew Internet & American Life Project and reported by EMarketer has found that 85% of US Internet users seek information through search engines.
Google still leads the way with 47% of respondents with Yahoo in second place (26%) and MSN and AOL limping in with 7% and 5% respectively.
One of the stranger findings was that 50% of respondents reported that while they like search engines, they could definetely go back to alternative methods of using and navigating the Internet. I think I am firmly with the 32% that couldn’t live without search engines…
68% of respondents felt that search engines are a “fair and unbiased source of information”, while 87% said they find the information they are looking for through search engines “most of the time” or “always”.
Another reason why search engine optimization is becoming one of the most important elements of the online marketing mix….
Murphy's Law 