Interesting story in the UK Guardian on how large companies are embracing blogs:
“The sites that started as observational home pages for enthusiasts have become so powerful that they are starting a new industry of blog monitoring in which media companies scour the net to advise brands on how their name is being talked about online, away from the traditional newspaper and broadcast media sites.”
Fast Company’s blog is celebrating it’s first birthday and long-time PR blogger Kevin Dugan is one of 25 contributors selected as guest bloggers on August 11 and 12.
Elizabeth Albrycht takes a look at the single most challenging element of media relations – the elusive customer testimonial – with a blogging angle
Don Crowther provides an entertaining look at how preparation can help effective media interviews.
Pierce Mattie Inc. a PR firm in the the business of “Lifestyle and Wellness Publicity for Luxury Brands” has a blog.
The beauty of brevity:
Phil Gomes believes
Understand the good pitch
Use the Haiku…
Murphy's Law 