Heather Lindemann writes for the Advertising and Marketing Review on the new role for PR in B2B Marketing:
“Public relations is far more than writing and pitching press releases. PR builds trusted relationships, educates, and wins credibility.”
Sharon Haley Linhart, writing for the same site offers ten consumer PR tips that always work (ahem). This PR stuff is so easy….
Finally, Pete Webb warns that you shouldn’t rely on charisma in a crisis:
“Many organizations plan for crises; others do not, or expect that they will never have to deal with a crisis. Companies in the first category obviously are better prepared, but unless they�ve actually rehearsed their crisis plans, they will also falter until they can get their act together.”
Over at Entreworld.org, Bruce Kepper writes that Public Relations offers marketing leverage for entrepreneurial companies:
“In the service business, I�ve learned that credibility trumps creativity, that a writer’s recommendation carries more weight than a copywriter’s unique selling proposition, and that a third party endorsement is more meaningful than a primary participant’s pronouncement.”
After yesterday’s news that Robb Hecht is going to broaden the scope of his PR Machine blog, Jeremy Pepper has been following up on a story that MediaBistro is looking for a PR blogger. Now there’s no excuse folks you don’t even have to set up your own blog 🙂
PR Lesson #3,455: You can’t choose your family, or your fellow professionals.
Well I’m covering this particular item not because it’ll brighten your day with laughs, pearls of wisdom or the secret to PR success. Nope. For those elements you’ll have to click elsewhere, but at least it’s a different form of online promotion for a PR firm. Shift Communications, which if my memory serves me correctly, emerged from the ashes of Sterling Hager PR, has created a Flash promo themed around superheros called, surprisingly enough: The Shift Squad.
Finally, here’s a link to that Chime Communications story in the UK Edition of PR Week that I mentioned last week. They undertook a survey of 100 PR executives on the challenges presented by the information age.
Murphy's Law 