Canada’s Marketing Magazine has a feature on the growing importance of Public Relations in the marketing mix.
“For the last two years, Diageo Canada has run a successful program around St. Patrick’s Day called the Guinness Party of Canada, a pseudo-political group aimed at turning the Irish festivities into a new national holiday. The effort may make a lot of sense for the purveyor of the Guinness brand, but more than that, it speaks to a growing number of companies that are embracing public relations like never before.”
Murphy's Law 