Just after I finished my last rant on control, I see that Mike Manual points to a story on a similar theme. Internetnews, in a story on how blogs and RSS can help business, includes a quote from consultant Lisa Poulson:
“PR firms love to control the message, control who says the message, control who has access to who says the message and the timing of the message,” she said. “Blogs upset the applecart in all four ways. But building that credibility and trust are still the basis for that individual relationship.”
Agreed.