In the past few days I’ve come across news of three PR-related research studies in the UK, but I’ve had mixed results trying to find the actual results.
Chime Communications has surveyed 100 senior communications and marketing professions on the challenges they face from the “information age”. They found 75% of respondents believe CEO’s are becoming more like politicians and 84% believe that successful organizations are those that strive for transparency and openness. In the spirit of openness, I can reveal I’ve been unsuccessful actually finding the survey or its results on the Chime website. Let me know if you’ve any better luck.
Update: Constantin Basturea did have better luck and sent me on the link to the survey – it’s a PDF. (Thanks Constantin!)
Forbidden Technologies has conducted a survey of the heads of internal communications at 100 of the UK’s top companies. 60% believe that their firms fail to communicate effectively with staff and 40% say their employees are not aware of the company’s vision or future direction. I would estimate that 100% of visitors to their website won’t be able to find the actual survey…
Finally, Rainier PR has put together what I would call an anecdotal survey on the relationship between the media and PR in UK, Australia, New Zealand, Spain, US, Holland, Italy and France – using its partners in those countries. The top five recommendations from the study are:
- Target publications specifically
- Don’t badger journalists over the phone
- Be clear
- Don’t forget the freelancers
- Don’t put junior staff into difficult situations
- Give journalists proper access to clients
Murphy's Law 