Trevor Cook’s posting today struck a chord with me. He questions the value of “new wave” marketing:
“Godin also wrote a book called permission marketing – as if anyone would give permission to be marketed to. When it comes to marketing we’re all pretty much in the ‘don’t call me I’ll call you’ category. Marketing is about grabbing the attention of people who are otherwise disinclined to listen.”
Now don’t get me wrong, Seth Godin does make a lot of sense, in fact a lot of his writing is just that – common sense.
But I have to admit that in Gartner parlance, I am in the trough of disillusionment (PDF) when it comes to these marketing thinkers. Maybe it’s because I’ve read too many of the books.
I bought Purple Cow which was a huge bestseller, as most of Seth’s books are, however I really didn’t enjoy it or get a lot of value from it.
I yearn for more marketing reality. How do we sell more products to more customers, what tools are we using, why are they working? Why are they not working?
Being remarkable can certainly help a company, but it’s not that simple. If it was there would be no need for marketing. The fact is everyone is under pressure for time, budget and results.
That’s the reality….
Murphy's Law 