PR moving to the boardroom?

Some better news for Public Relations.

The Scotsman newspaper has a story on how Public Relations practitioners (or in their terms “spin doctors” urrgggh) are moving up the organization chart.  The piece is built around an interview with Anne Gregory, President of the UK’s Institute of Public Relations.

“The nature of communications has changed and so has our role,” she said. “What is now required is somebody to understand the business, somebody who will bring in outside intelligence and has a more profound understanding of what is happening. Gone are the days when putting out the company line is enough, or just keeping the press at bay.” 

And so say all of us…