You may have noticed there hasn’t been a whole lot of new content and thinking here this week. Well I’m on the road and time has been in short supply.
To be honest with all that’s going on over at the Global PR Blog Week, I’m not sure there’s much need or demand for anymore PR content this week!
Highlights of day three include:
- Elizabeth Albrycht on the tools you can use to build an online community.
- Octavio Rojas on the potential of blogs in Spanish-speaking countries.(Spanish version)
- Alice Marshall on how to best pitch small business stories. (Alice also conducts an online interview with Bradley Peniston, Editor of Defense News.)
- Bernie Goldbach on the steps involved in online promotion and how to best use and run your blog..
- Robb Hecht on how PR can help companies manage conversations with their customers
- Angelo Fernando explores the art of telling “brand” stories and asks should CEO’s blog.
- Mike Manuel looks at online measurement.
- Don Crowther on the 5 stupidest PR tactics.
- Anthony Parcero tackles interactive PR strategies.
- Jim Horton looks at the potential and pitfalls of blogging in a crisis.
Philip Young will be contributing a piece on PR Ethics this Friday. He is looking for practitioners to participate in his online survey. You can find it here.
Finally Jay Rosen who was interviewed by Steve Rubel as part of Global PR Blog Week on Monday, has been doing some thinking on PR.
He ponders whether PR people are beginning to forget about control and instead engage with their audiences.
“I’m not sure what to make of this. But with more and more people in PR talking about the need for transparency and genuine public interaction, and asking whether “spin” has seen its day, it is at least possible that a debate could break out– a split in the ranks on what is wise, responsible, effective and shrewd practice in a time of changing media platforms, vanishing knowledge monopolies, and shifting expectations. It would be natural for PR pros who blog to be out front on this.”
Personally I think the advent of the Internet and tools like e-mail and weblogs have effectively removed the illusion of control that many in our profession may have held.
Murphy's Law 