Day: July 14, 2004

PR firm Peppercom [Flash Warning!] have announced a new proprietary measurement tool for PR and it can also be used to measure sales and marketing campaigns according to MediaMap’s blog.

So two issues.  First of all Peppercom’s site is a classic example of why Flash navigation is the spawn of Satan (and yes they are the latest addition to the Flash Hall of Shame).

Secondly they have no details about the measurement tool on their site….

PS: You have to love the clicking noise effects on the site.

 

In case you thought that the Global PR Blog Week was going to be a cosy love in, there’s actually some great debate to match the fantastic content.

• Trevor Cook interviews Microsoft’s uber blogger Robert Scoble.
• Hans Kullin offers some sound advice on launching a blog for a services organization.
• Philip Young ponders whether ethics is good business.
• Don Crowther on the intersection of blogs and search engines.
• John Mudd looks at how blogs can contribute to the bottom line.
• Trudy Schuett on blogs for non-profit organizations.
• Roland Tanglao presents an argument for why PR is dead.
• John Cass wonders if Microsoft is in danger from blogs.
• Wayne Hulbert looks at blogs as a website promotional tool.
• Anita Campbell covers using blogs to spot trends.
• Evelyn Rodriguez examines blogs and thought leadership.
• Dave Austin offers a blog 101.

Is that enough content for you?

Meanwhile, Jim Horton has raised some hackles with his post today that  blogs maybe over blown:

“There is too much enthusiasm for what blogging can do. It is like discovering a new world and dreaming of what the land can be before one finds it has poisonous snakes and deadly spiders.”

Trudy Schuett takes Jim to task for his comments: 

“The only thing I can’t get my head around from your post is why you think
all these bloggers need an editor. They’re not all for general public
consumption, if you didn’t know that. (There is no insult intended here; I
just figure maybe you don’t have the whole picture yet.) Even on the
professional level, who is to know if the editor knows any better than the
writer?”

Meanwhile Ross Mayfield, sitting in his greenhouse, throws a stone at the PR profession:

“As a CEO, I have grown to distrust outsourcing PR beyond coordination, especially when we can extend our reach by ourselves authentically and the strategy is core. Oursource your PR and you may find they jump ship to share your ideas with competitors the very next day. A discussion on transparency needs to be complimented by one on ethics. If both are not addressed, sunshine is the best disinfectant and disintermediation is inevitable.”

Sigh… do you know I just don’t have the energy to waste on that post….

Luckily some very able-minded PR bodies try to put Ross back on the straight and narrow. Thank goodness.

The week is producing some great content, kudos to everyone who has contributed so far and to the architects of the event, Trevor and Constantin.