What does is take to become a successful Public Relations leader?
Heyman Associates, a PR executive search firm have announced the results of a study they conducted with 97 top PR executives on what it takes to success in PR.
It makes for interesting reading. Here’s a summary:
Outstanding performance record linked to group and organizational goals.
Experience is good, diverse experience is better.
Multidimensional set of communication skills.
Ability to develop and nurture internal and external relationships.
High energy, initiative, passion and the willingness to take risks.
Strong interpersonal and relationship-building skills.
Commitment to learning
Murphy's Law 