Guerilla marketing could be defined as marketing programs that attempt to achieve successful outcomes 
through using innovative, non-traditional tactics that attempt to encourage “buzz” or word of mouth communication.
It became a hugely popular pursuit towards the end of the 1990’s to the present day, though the vast majority of “guerilla” marketing could be filed in the “what were they thinking category” from beautiful people using mobile phones to artwork on the pavement.
Of course clever guerilla marketing can be tremendously effective, but like most marketing disciplines, the greater the volume, the lower the quality and the less effective they become.
A colleague, commenting on my recent post about JBoss and their attempts to promote their products anonymously on message boards, pointed out that such ham fisted attempts at Guerilla marketing should really be called “Gorilla Marketing” because of its unimaginative fumbling efforts at creating buzz (a term I’m not hugely fond of).
That got me thinking and I am delighted to announce that JBoss is the first winner of the sporadic “PR Opinions Gorilla Marketing Award”.
All nominations welcome.
Murphy's Law 