Richard Bailey points to a recent article in PR Week (UK) on the state of PR Education and it’s relevance to the profession.
“There may be plenty of PR stalwarts who privately snigger at the idea of their craft being an academic pursuit, but consultancies and in-house PR teams are increasingly becoming dominated by graduates – of both PR and other courses.”
Colin McKay (who clearly has too much time on his hands 🙂 has conducted a very funny interview with Dan Aykroyd on the growth of blogging!
Q: Corporate communicators are increasingly interested in how blogging can help them reach out to their stakeholder groups. Still, they have problems securing buy-in from senior management, and hold nagging concerns about shifting from a comfortable communication system based in hierarchy and control to an evolving system that depends upon transparency and responsiveness by all participants. Do you think these �growing pains� will continue?
A: You know, it just occurred to me, we haven’t had a completely successful test of this equipment. No sense worrying about it now.
Jim Horton points out the continuing mis-match between PR professionals in different areas of practice.
“PR has gone back to the future. It started with payola at the beginning of the 20th century when publicity agencies paid newspapers to run columns on the wonders of the telephone. Payola was a part of the media through the scandals of the Nixon era when newspapers and other media started an overdue cleanup.”
Steve Rubel has an interview with Esther Schindler, author of the fantastic “Care and Feeding of the Press“.
“The consensus is that blogging is not journalism; it’s something different. Lots of bloggers write about the world as they see it — which can sometimes be more accurate than a jaded journalist, but just as easily can be a naive view from a “reporter” who has his own agenda, a lack of context, or incorrect assumptions. Not to mention fact checking and bad grammar.”
Mark Borkowski has posted a story regarding the “new world of journalism”.
“I hope the companies which want to buy pure PR will see through the charlatans and global corporate suits for what they are: lackeys of the likes of WPP and Omnicom, networked and trussed to generate profits for their master. “
Murphy's Law 