You have to love coincidences… After posting my rant on the educated consumer I spotted a story about how Internet “strategy” firm I-ology has launched an online PR service.
Trish Bear, I-ology president and CEO. “In talking with clients every day, I continue to hear the need for effective communication programs that not only help build brand awareness, but that also directly boost bottom line results. As arguably the most cost-effective marketing tool available, the addition of a public relations line of business is the perfect next step in I-ology’s commitment to our clients’ success.”
I also spotted a very strange story in the UK’s Brand Republic. The story concerns eBay’s appointment of a PR chief in the UK. Why’s it strange? Well all the color commentary is provided by the ex-PR head of one of their competitors. Unusual.
Alex Czajkowski, a former director of marketing for internet auction company, QXL, is full of praise for what is, for him, a former rival brand: ‘eBay is integral to the fabric of America, like Coke, IBM and Pepsi.
There’s also an interesting feud going on in Canada with the man who billed 3,600 hours in a year. Now that’s efficient time management…
Murphy's Law 