Ryan May has found an article on NewsForge, a site dedicated to Linux and Open Source, on “Getting Good PR for your Open Source Project”.
It’s a good simple overview of the basics of good media relations. I don’t think it’ll shake the fundamentals of the PR business, but it’s always useful to refresh best practice and the article does a good job of it.
It also links to my favorite media relations guide, the Care and Feeding of the Press by Esther Schindler – which is always worth another read.
Murphy's Law 