Computerworld has an interesting feature on the tools available for measuring online reputation.
“Reputation management is one of the most important components of a successful PR department, but it is also one of our greatest challenges,” says Dan Miller, public relations manager at PacifiCare Health Systems Inc., a health care provider in Cypress, Calif. Miller says his five-person department has struggled to find the time to adequately assess what’s going on in the industry and has relied on an outside consulting firm to perform a manual analysis of what’s being said about PacifiCare in print and on the Web.
Murphy's Law 