Time Warner marketer Josh Greene has some excellent tips for advertising agencies pitching for his business – they’re just as applicable to the PR business.
“Don’t give us “leave behinds” with PowerPoint printouts at the start of the meeting. They’re called leave behinds for a reason. We’re like children. If you give them to us, we’ll flip through them, depriving us of the surprise at discovering the brilliance of your thoughts.”
Footnote:
Thanks to Greg Brooks for the link.
Murphy's Law 
