Patrick Weever’s campaign, which is built around his anti-spin website, aims to address the dual roles and relationships of journalists and PR practitioners in the delivery of news and opinions.
Today in the UK, journalists and PR practitioners will come together to discuss wide ranging issues and hopefully build consensus around better practices moving forward. Will the initiative be successful?
Well if it makes people think about the thorny subject of how our professions work together and includes discussion on the implications of these relationships on organizations and the general public that could be considered a success.
If it descends into finger pointing and recrimination I believe it will have failed.
Footnote:
Patrick Weever has posted an essay online outlining the summit (though it still seems to me to be pointing fingers)
Philippe Borremans over at Phil’s Place has been covering this initiative from the start.
Constantin Basturea has an excellent summary post on the summit
Murphy's Law 