Kevin Dugan has been out evangelising RSS with PR Newswire’s Media Insider.
“RSS has a wide range of applications in public relations, from communications with employees and customers to keeping media posted on company news. RSS makes it much easier to track the large amounts of information available online.”
PR blogger Trevor Cook has written a fascinating piece on blogging.
It takes a balanced look at the potential for blogging and has been published in the Australian Financial Review.
“Blogging attracts people because it is cheap and easy, great fun and informative. It offers a heady mixture of individuality and community participation yet it is much more than this – it is changing the way we share information and opinions.”
Murphy's Law 