Jon Udell over at Infoworld has previously provided some interesting insights into how he sees PR in the age of blogs playing out.
On Monday he posted some really interesting thoughts on how blogs impact his work as a technology journalist.
“The basic pattern is simple: a story gestates in blogspace, appears in print and online, and then matures in blogspace.”
“Of course in the trade magazine business, there is a whole profession dedicated to helping me do that. When a story appears on the editorial calendar, I’m swamped with phone calls and emails from PR folk who want to supply me with analysts, executives, domain experts, and customers. This isn’t necessarily a bad thing. I sometimes accept these opportunities, and in some cases, I learn from them. It’s dangerous, though, to be led down the path of least resistance. So I rely on the blog to find other people who have important things to tell me. As you can imagine, this makes PR folk really nervous.”
Recommended Reading.
Murphy's Law 