Back and blogging… aiming for the sky-pe

Well after a few days away I’m back.  Nothing like a few days hard work to put things in perspective.

First up is a fantastic interview by Ben Silverman with Kelly Larabee the head PR at Skype.

I always find it fascinating to hear the opinions of other PR practitioners.  Kelly has some interesting thoughts.

“The basic rule with journalists is to assume that their not 100% focused on your single issue and to achieve the results you want and the beneficial story, you have to be able to provide perspective and deep context. In providing the back-story, you have to be honest, straightforward and willingly give insight to the opposition�s information and view � all without overly spinning as this time is the foundation of your credibility.”