Day: March 12, 2004

Howard Ruberstein is synonomous with Public Relations for some of the highest profile individuals in the United States.  When trouble hits, they turn to Howard and his agency [Flash Warning].

He recently gave an interview to Inc magazine that’s defintely worth a read.

“I think that in 10 or 15 years PR will command more respect. You’ll find a far greater sense of ethics. When I was first around, they wouldn’t let the PR person into the room until they made the decision. In 10 years the PR person will be an integral part of the decision-making process and on the executive committees of most major corporations. You see it today–wars are being run on PR, governments, businesses, hey, almost everything.”

If you’re interested in more, here’s a 1999 profile of Mr. Rubenstein.

Thanks to Trevor Cook and Rob Hecht for the link..

Steve Gillmor’s back blogging in his new position at EWeek…

It’s always fascinating to see how other practitioners work.  MarketingSherpa has an interesting article on e-mail pitching including examples of successful and unsuccessful e-mail pitches.

The piece is based on the experiences of Elizabeth Robinson of Volume Public Relations [FLASH Alert] 

Usual MarketingSherpa time restrictions apply, this story is available until March 15, 2004.

Lance Ulanoff writes in PC Magazine about his conversion to RSS.

“I find this an efficient method of content browsing because I don’t have to do anything to collect the new headlines. They come in as sites publish stories, depending on how often those sites publish their RSS feeds, and I can do my viewing in the reader as I wish.”