Trackable RSS

As I wrote a couple of weeks ago, one of the failures of “raw” RSS is that it’s difficult to track usage over time.  How can you discover who is using your RSS feed, how often they are reading it etc.

Cliff Allen from Coravue has been in touch to inform me that they are launching a trackable RSS service in the Content Management component of their CRM software.

According to Cliff, “Being personalized, the feed contains only the headlines and links related to a person’s interests in their profile.  And, since the feed is trackable, a marketer can tell who retrieved headlines and which Web pages they read.”

Now I haven’t tried it myself but this sounds more like a solution to tracking RSS. Cliff offers personalized RSS off his personal website and Coravue also offer a similar service