Trevor Cook is changing the focus of his PR blog to more tightly focus on the issues around communication in the workplace and Corporate Social Responsibility – areas he is passionate about.
Trevor has already starting delivering some excellent thinking on the complex challenges facing workplace communication.
The diversity of the PR business means that many of us are focused on specific fields without an in-depth understanding of the issues faced by our fellow practitioners. The PR community is made up of thousands of professionals who have a completely different set of challenges and expertise.
This is one diverse profession and although the public perception of PR is spending every hour of every day on the phones with journalists, for many PR people it’s the exception rather than the rule.
Murphy's Law 