Well RSS gots some well deserved attention during the weekend with an AP story “Enthusiasts Call Web Feed Next Big Thing“.
The story prompted some lively discussion on Slashdot and PR blogger Greg Brooks bravely got involved.
The story is very upbeat and features practically every major blogger on the Internet…
“Remember when you first starting seeing URLs appear on billboards and at the end of movie trailers?” Zawodny wrote in his blog in December. “It’s going to be like that. One day we’re just going to look around and realize that RSS is popping up all over the place. And a couple years later, we’ll all wonder how we ever got along without it.”
Of course RSS isn’t mainstream, you could argue (in awful 1990’s parlance) it hasn’t even crossed the chasm, but it’s certainly reached the edge.
What does this mean for PR people? Right now it’s still in it’s early stages, but it’s no harm to begin offering corporate news over RSS. You might be surprised with the results.
Murphy's Law 