Stuart Bruce has been writing about a potential client in Europe. The client’s legal people have challenged him that since he sends press releases electronically, it could be construed as marketing materials and therefore spam.
Whilst I personally believe press releases can’t be classified as spam (though if I were a journalist receiving 400 such e-mails a day I might have a different opinion) I think we should all take ethical steps to ensure we protect ourselves from any such charges.
Based on the recent CAN-SPAM legislation in the United States, I have added the following information to the end of our e-mailed press releases:
Company Name
Address, State, Zip
Please Note:
You are currently subscribed to “Company’s” PR newsfeed as firstname.lastname@domain.com, if you would like to be removed from this list please send an e-mail to pr@companyname.com with “Unsubscribe” in the subject line. Thank You.
Of course anyone who wants to unsubscribe is dealt with immediately and notified as such.
Murphy's Law 