Taking a drink from the Internet firehouse…

As everyone working in PR today knows, information flows freely around the Internet.  Confidential information regularly finds its way out of every organization to the population at large, just look at InternalMemos.com.

But this lack of viscosity extends beyond proprietary data. 

Anyone employed by a company has to be careful who they’re talking to, and careful what they write on their weblogs.

It’s very easy for an innocent soundbite to spread like wildfire.

Kevin Schofield, who works in Microsoft’s research facility has a thoughtful observation on this very issue.

Update: The leaking of Windows source code is a great illustration of the dangers of the Internet, imagine how easy it is for e-mails to leak….