For most PR people, media relations remains an important part of the job. Getting a client in front of an influential editor still gets the blood pressure rising. But what about when the tables are turned?
What about journalists who want to try and land an interview with a big fish?
Tom Mangan points to a story in MediaBistro that gives advice on how a “no-name” journalist can get an interview with the big name.
“Earlier this year, I was having trouble scoring an interview with Senator John Kerry for an article I was writing about him. My chances decreased even more when he went into the hospital for a prostate operation. I put together a list of quotes from people�including the editorial director of a competing publication�vouching for my ability to get the story straight. The next quote I got was from Kerry’s hospital room.”
Murphy's Law 