PR is a long term process… but I want it now

Newsday has a story discussing how Martha’s PR onslaught hasn’t yet repaired her damaged reputation but that it is recovering.

Although most of us are developing attention deficit disorder as we battle the increased workloads, the deluge of information and the stress of managing the balance between work and home, I don’t think our lack of attention is so bad that when she’s still in court we’d forget she was in court.  If you catch my drift.

PR takes time.  Building relationships, trust and understanding isn’t solved by throwing millions of dollars at a PR-Advertising campaign.  No matter how hard we try. 

Martha (and her legal advisors) was slow out of the gates realising the importance of communicating with her audience, she’s making up for lost time and there’s no reason why she can’t recover.  Look at Exxon’s results….