Since I started working in marketing in 1991 it has always apparent that the biggest problem with marketing is that everyone believes they can do it, and in most cases that they can do it better than the marketing professionals. Every department has their opinion, sales people, engineers, HR managers they all have their opinions.
But if you thought marketing people have it bad, the problem for PR people becomes even more acute. Just write a press release and send it out, what’s hard about that?
That’s when the trouble starts.
PR is about effective communication with your audience. It’s not simply about whacking out press releases. If it was we’d all be a lot less stressed.
This has been a particular problem for smaller companies who can’t afford to employ a PR person in-house or a pay a retainer for a big agency but still need to communicate with the media, their partners, customers etc.
The good news for smaller companies is that they have never had a better opportunity to get the benefit of savvy PR counsel.
There are thousands of PR consultants now offering affordable PR counsel and helping smaller companies to build effective communications programs.
There’s no excuse for careless mistakes that can cost your business your reputation, your customers and your revenue.
By investing a reasonable amount of budget, smaller companies can avoid potential catastrophic mistakes such as this, while building credibility and profile.
You wouldn’t ask your plumber to fix your brand new car so why would you risk your firm’s reputation?
Thanks to Robb Hecht for the link.
Murphy's Law 