Jeremy Pepper shares his views on what’s in store for PR in 2004.
Colin McKay has some interesting thoughts on the issues surrounding the BSE (and SARS) crisis (and its similarities to Jaws – the film 🙂
“The first death is swift, savage and out of the blue. Public officials blame it on a fluke. They predict a speedy and inexpensive resolution. When more deaths occur, the officials shift to denial and damage control. They’re concerned about bad publicity, how it will hurt tourism and trade. The menace suddenly halts and the officials rejoice: “Everything will soon be back to normal,” they say. Then the deaths start happening again … “
Elizabeth Albrycht points to an interesting story on how the US Navy is looking at blogs as a real-time collaborative tool for teams in different locations (and different organizations).
I’ve been reading the B2B Lead Generation blog for quite some time and it is an interesting read for anyone concerned with the business of delivering quality leads for the salesforce.
Trevor Cook believes that employee communications should be at the top of every PR person’s priorities for 2004.
“Employee communications often get the most desultory treatment in organisations falling well behind customer, media, investor and government relations in terms of strategic focus and resources. Yet a strong case can be made for putting employees at the top of our priorities.”
Murphy's Law 