OK so the headline is a little tabloidesque. The Patrick Marketing Group have released their annual survey of over 100 Marketing executives.
Predicatably in a down market, ROI is the key driver of Marketing investment – show us a (sales) return and we’ll invest.
Of most interest to us PR folks is what areas are getting budget increases next year. Top of the list are Seminars and Events (50%), Electronic Advertising (48%) and Direct mail (42%). PR comes in fifth with 35%. Trade Shows and Print Advertising bring up the rear with 26% and 20% respectively.
Last year’s survey had PR as the number one area for growth in Marketing spend, maybe these results show Marketers have already upped their investment sufficiently….mmmm.
On the role of Online Marketing, 42% of respondents said that online marketing was critical, 24% are now getting serious about online marketing, a whopping 20% think online marketing isn’t relevant and 14% accounted for by “Other”.
Murphy's Law 