Psycho Tactics, a firm that offers to help firms understand how psychology affects consumers has executed a smart viral marketing campaign.
They have released a short report on “Why Santa’s Marketing is Better than Yours”. [PDF]
Excellent.
[Via MarketingWonk]
I’ve been reading former IBM CEO Lou Gerstner Jr.’s book, “Who Say Elephants Can’t Dance?” which details his turnaround of Big Blue from the low to it’s present rude health.
Interestingly Gerstner’s first hire was David Kalis his communications executive from his previous two roles.
“He was, in my opinion the best Public Relations Executive in America. He was also the first true PR professional in IBM’s history to hold the top communication job. For decades the position had been a rotation slot for sales executives being groomed for other top jobs.”
High praise indeed and nice to see a CEO understanding the importance of PR – even if he might be exaggerating a little!
Murphy's Law 