Wow, news is slow in the PR world, there’s very little of note to be found, luckily the PR blog crew are keeping things ticking over. Let me know if you’ve any interesting news.
Phil at the G2B Group points to a piece from this month’s Inc Magazine on PR’s legal privilege in view of this ruling from June this year.
Kevin Dugan is giving up on Blogger’s BlogSpot service (which has been very spotty recently) and moving to a hosting provider for his blog, don’t forget to subscribe to his new three letter acronym thingy that I can’t mention for a while.
Colin at CanuckFlack points to some really interesting research from the Miller Brewing Company which looked at the actual sales results from PR:
“Mr. Choudhary said the PR data was the missing link that has held back PR from becoming a strategic part of the brand planning process, but that is beginning to change. And the results are startling. Based on the analysis, Miller has learned that its PR campaigns generate 1.2 percent of base product sales, or 4 percent of incremental product sales (the amount of sales created specifically from marketing efforts such as advertising, PR or promotion).”
Trevor Cook has some amusing writing tips over at SoapBox. Among my favorites is:
“Prepositions are not words to end sentences with.”
Murphy's Law 